Start measuring the real value of collaboration
18.05.2016

Miriam Reichmuth
Marketing

It is a common agreement that designing a collaboration strategy is a good value proposition. The problem comes when you need to demonstrate the value your organization has gained from the investment in a way that satisfies the numbers-focused business leaders.

What if you could use the power of your peers to evaluate each gain, instead of “only” tracking numbers that your technology provide? 

THE TRADITIONAL APPROACH

Typically, organizations use technology to measure various metrics like page hits or unique visitors. They might also use gigabytes in the database or network traffic. 

While the set of measures is understandable from the perspective of the technology team, it fails to address the business impact. They might work for one directional workflows, such as documentation management. But when it comes to more collaborative, innovation-driven, people-connecting aspects, these do not cut to the chase.

THE KEY IS TO FOCUS ON REAL VALUE

The value of a good collaboration is a significant higher productivity of your organization. To show the real value of a more efficient and faster collaboration, you need to be able to show how much time was saved. That is why you need to be able to say how long something took before. Measuring impact needs a basis to benchmark against.

But how can you create a benchmark based on thousands of small processes involving many different stakeholders in your organization?

THE SOLUTION: USE THE POWER OF YOUR PEERS

Quite simple. Instead of creating a mammoth task of analyzing millions of steps and processes, focus on providing each employee with the capacity to easily asses and communicate the resources and time saved each time.  

By automatically asking a simple question: "How long would it have taken to finish that particular task?", an organization can create an active benchmark that helps evaluate the collaboration strategy and measure it in business terms.

Starmind allows you to harness the power of peer evaluation.  With every question answered, users are kindly prompted to estimate time saved per solution in an simple and unobtrusive way , aggregated times savings can be assessed. Linking them with salary costs provides an immediate calculated ROI.

So if you are just setting out on your own collaboration journey, let me reassure you that it is not impossible to measure your success.

Let us show you how it can be done!

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